Pune's fashion scene includes established and emerging designers working across bridal wear, couture, contemporary Indian fashion, custom clothing, and sustainable design. Designers such as Nivedita Saboo, Priyanka Raajiv, Toshi Chauhan, and Poonam Thakre have built distinctive labels in the city. This guide explores 10 notable fashion designers in Pune, including their signature styles, specializations, brands, and locations.
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Pune is a major emerging fashion center in India with a strong fashion student culture and an active consumer market attracting fashion brands to expand physical retail presence. Additionally, the city also hosts the annual Pune Fashion Week, a major fashion event in India offering local, national, and international designers to showcase their collections. The city also has a strong shopping ecosystem with youth-oriented high streets, traditional markets, independent boutiques, premium malls, and lifestyle retail, allowing fashion brands to explore not only accessible but also premium fashion products.
Pune has a growing fashion scene with both established and emerging designers working across bridal wear, couture, festive fashion, custom tailoring, and sustainable design. The following list highlights 10 notable fashion designers in Pune, selected based on their design specializations, brand presence, body of work, and visibility within the fashion industry.
| Fashion Designer | Specialization / Best Known For | Location |
| Nivedita Saboo | Experimental fashion, sustainable design, heritage designs, innovative silhouettes, couture | Kalyani Nagar, Pune |
| Megha & Kalpesh Oswal | Bridal wear, contemporary-traditional fusion wear, western wear, customized bridal designs | Mukund Nagar, Pune |
| Shruti & Mangesh Mahadev | Luxury fashion, heritage textiles, Indo-western fusion, hand embroidery, hand-block printing | Prabhat Road, Pune |
| Neha Sharma | Modern festive wear, lehengas, bridal wear, Indo-western fusion, contemporary designs | Koregaon Park, Pune |
| Toshi Chauhan | Traditional Rajasthani fashion, custom-designed dresses, traditional textiles, contemporary Indian silhouettes | Koregaon Park, Pune |
| Poonam Thakre | Luxury bridalwear, evening wear, western wear, custom wedding and event designs | Wanowrie, Pune |
| Nandita Gupta | Modern ethnic wear, traditional designs, hand embroidery, artisanal textures, textile detailing | Hadapsar, Pune |
| Jari Suta | Premium custom tailoring, bridal and wedding wear, hand embroidery, Zari work, traditional Indian borders | Baner, Pune |
| Rinckee Parakh | Luxury couture, lightweight luxury designs, traditional craftsmanship, embellishments and draping | Koregaon Park and Yashwantrao Chavan Nagar |
| Priyanka Raajiv | Sustainable fashion, zero-waste design, circular fashion, heritage textiles, traditional-modern fusion | Kalyani Nagar, Pune |
Let’s get to know these Pune-based fashion designers in detail from the table provided below:
Nivedita Saboo
Nivedita Saboo is a prominent fashion designer based in Pune, having an extensive career in the fashion industry. She started her fashion label Nivedita Saboo Couture in 2002 and quickly gained popularity for her unique designs that typically focus on merging traditional Indian designs and global silhouettes.
- Brand: Nivedita Saboo Couture
- Fashion Signature: Experimental fashion, sustainable design, heritage designs, and fashion design innovation with unique silhouettes.
- Achievements: Editor’s Choice Global Fashion Icon Award at the Navrashtra Digital Influencer Summit 2026, presented collections in Paris Fashion Week and London Fashion Week, along with other major fashion cities such as Milan, Hong Kong, Seoul, and Dubai.
Megha & Kalpesh Oswal
Megha & Kalpesh Oswal are a Pune-based fashion designer duo, particularly known for their bridal fashion designs and contemporary-traditional fusion wear. With over 20 years of experience in the industry, Megha & Kalpesh Oswal have made a name for themselves through their unique bridal and western wear designs.
- Brand: Megha & Kalpesh
- Fashion Signature: Fusion silhouettes, intricate craftsmanship, budget-friendly accessibility, customized bridal wear
- Achievements: Femina’s Pune’s Most Powerful Fashion Designers (2019 to 2020), She the Shakti Award (2023), Collaboration fashion show with Mercedes-Benz Pune
Shruti and Mangesh Mahadev
Shruti and Mangesh Mahadev are co-owners of Pune-based luxury fashion label Shruti Mangaaysh. While Shruti is known for taking inspiration from Indian textile heritage, and Mangesh has a reputation for his structured and intricate tailoring.
- Brand: Shruti Mangaaysh
- Fashion Signature: Using handmade elements, heritage textiles, hand block printing, and intricate hand embroidery; Indo-western fusion, vibrant pops of color
- Achievements: Global recognition and clientele such as Angelina Jolie, regular appearance at Pune Times Fashion Week, Best Bride and Groom Award at the Times of India Retail Awards (2018)
Neha Sharma
Known for her modern festive wear, lehengas, and Indo-western fusion designs, Neha Sharma is a Pune-based top female fashion designer and fashion stylist. Having worked in the fashion industry for over a decade, Neha Sharma has gained a reputation for building a successful independent design and bridal wear brand that is popular among young clientele.
- Brand: Neha Sharma Label
- Fashion Signature: Clean contemporary silhouettes, frequent use of Leheriya and Bandhani motifs, use of modern cuts, halter panels, and peplum styles.
- Achievements: Built a successful independent design and bridal wear brand, seasonal collections featuring signature digital prints and hand-embellished details
Toshi Chauhan
Known for traditional Rajasthani heritage and custom designs, Toshi Chauhan is a Pune-based top fashion designer in India. She is known for blending traditional Indian designs with international 21st-century silhouettes.
- Brand: Toshi Chauhan Label
- Fashion Signature: Custom-designed dresses, hand-crafted ornamentation, use of traditional textiles, traditional Rajasthani and 21st-century Indian styles
- Achievements: Featured in regional dailies such as Dainik Bhaskar, Rajasthan Patrika, Bhartiya Janmat News, etc.; served as a judge at Symbiosis Institute of Technology (SIT) Annual Fashion Show; presented a collection at Legalease Fashion Week 2017
Poonam Thakre
Poonam Thakre is a leading fashion designer based in Pune, known for her luxury bridalwear, evening wear, and western wear designs. She also offers custom designs for weddings and events. Her collections are known for intricate details and modern silhouettes. Poonam has also expanded her portfolio in jewelry design with a collaboration with Solitario, a lab-grown diamond brand.
- Brand: Poonam Thakre Design Studio
- Fashion Signature: Use of a balanced color palette such as rich Indian tones with soft, contemporary pastels, intricate and minimalist handwork, use of Gota Patti, Chikankari, and pearl work in designs
- Achievements: Represented Indian fashion at the Fashion and Dance in Hannover event in Germany; Best Designer Award presented by Dr. Jayshree Firodia
Nandita Gupta
Nandita Gupta is a talented and well-known fashion designer in Pune. She is the founder of her own fashion label, Aakriti by Nandita. She is known for using traditional design elements and expressing stories through her designs.
- Brand: Aakriti by Nandita
- Fashion Signature: Reimagining classic, modern ethnic wear, intricate hand-embroidery, fine artisanal textures, and complex textile detailing
- Achievements: Presented her collections at major fashion events such as Pune Times Fashion Week (2024 and 2025), Hyderabad Times Fashion Week 2025, and Dubai Eternal Runway 2025
Jari Suta
Jari Suta is an emerging fashion designer based in Pune and is known for creating a brand that focuses on preserving traditional artisanal craftsmanship while implementing modern tailoring techniques.
- Brand: Jarisuta Lifestyle
- Fashion Signature: Custom tailoring, exquisite hand-embroidery, contrast piping, and traditional Indian borders with Zari metallic thread embroidery
- Achievements: Founded Jarisuta Institute of Fashion Design, Built an independent digital footprint through the Jarisuta Lifestyle e-commerce platform
Rinckee Parakh
Rinckee Parakh is a well-known fashion designer in Pune, known for her luxury couture label, Rinckee Parakh Couture. Parakh is well known for intricate designs and the use of traditional craftsmanship. Her celebrity clientele includes stars such as Ameesha Patel, Esha Deol, Neil Bhatt, and Aishwarya Sharma
- Brand: Rinckee Parakh Couture
- Fashion Signature: Lightweight luxury designs, lightweight fabrics and innovative, weight-distributing structural techniques, intricate embellishments & drapes
- Achievements: Regular designer at Pune Times Fashion Week, inaugurated a massive standalone luxury flagship studio (2025), launched two distinct sub-brands, including Gazal by Rinckee Parakh aimed at luxury festive wear designs.
Priyanka Raajiv
Priyanka Raajiv is a prominent fashion designer based in Pune, known for her eco-conscious fashion practices. Her brand is known for using upcycling and circular economy principles to create sustainable designs. According to a Refash report, her brand has successfully upcycled over 6,000 kg of post-production fabric waste and repurposed over 900 heirloom sarees into new garments.
- Brand: Priyanka Raajiv Label
- Fashion Signature: Zero-waste and circularity fashion techniques, heritage textiles & intricate embroideries, mixing traditional vibrant Indian motifs with modern, globally appealing color palettes
- Achievements: Her designs have been featured across global red carpets, including the Cannes Film Festival. Presented a collection at New York Fashion Week (2016)
1. Young fashion-aware student population: Students and young professionals drive demand for accessible fashion, streetwear, occasion wear, styling services, and social-media-led trends in the city. As per MahaMitra data, in 2021-22, Maharashtra had 55 lakh+ higher-education students, and the growing presence of academic institutes in Pune allows young consumers to drive the demand.
2. Growing malls and high-street retail practices remain a major fashion-industry engine, enabling brands to enter Pune through malls, premium destinations and local high streets. As per a recent Pune MarketBeat report by Cushman & Wakefield, retail leasing in the city reached 0.25 million sq. ft. in Q2 2026, rising 38.4% QoQ and 8% YoY.
3. Digital commerce and omnichannel opportunity: Growth in digital business and digital marketing channels; young designers can now reach out to larger audiences instead of relying on traditional sales methods.
4. Fashion events and creative visibility: Fashion week events such as Pune Fashion Week attract hundreds of designers from across the world. Additionally, these shows give fashion students internship opportunities and local designers a platform to showcase their collections.
5. Maharashtra’s textile and apparel policy support: Maharashtra’s Integrated and Sustainable Textile Policy 2023 to 2028 supports investment, employment, sustainability, and value-chain development, boosting business opportunities for local designers and retailers. The policy can support the broader textile and apparel ecosystem through investment, employment, and value-chain development.
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Student Guidance Center: Our Counselors are Just a Click Away.
Conclusion
Pune’s fashion scene offers everything from bridal couture and traditional craftsmanship to contemporary fusion and sustainable design. If you’re choosing a designer, take a close look at their portfolio, signature style, customization options, location, delivery timelines, and budget. Comparing these factors can help you find a designer whose aesthetics and services match what you’re looking for.
