Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location & Seats
Bengaluru (30), Delhi-South (30), Mumbai (30)
Overview
The MBA in Fashion & Lifestyle Business Management program is a carefully crafted academic journey designed to develop visionary leaders in the fast-paced fashion and lifestyle industry. Built on a foundation of academic excellence, the curriculum explores the core aspects of fashion, lifestyle, and brand management, focusing on innovation, consumer trends, and market dynamics across various fashion and lifestyle sectors. This program prepares insightful leaders who are poised to make a significant impact in the fashion and lifestyle industry, driving innovation and advancement in this dynamic field.
The MBA program in Fashion and Lifestyle Business Management offers a mix of learning methods in class and interactive industry sessions. The curriculum covers business, fashion, and lifestyle topics, including management principles, fashion understanding, effective merchandising and digital adaptations.
Program Curriculum
Our MBA program in Fashion & Lifestyle Business Management offers valuable practical experiences, including interdisciplinary courses, collaborative projects, internships, live industry projects, and domestic and international industry visits. This holistic approach ensures that students not only understand the theoretical aspects of fashion and lifestyle management but also develop practical skills essential for success in the competitive industry.
Interdisciplinary courses cover essential topics such as business management, fashion understanding, and merchandising principles applicable across different fashion and lifestyle sectors. Collaborative projects provide a dynamic learning environment where students work with peers from diverse backgrounds, gaining various perspectives on brand management.
Internships offer hands-on experience in fashion and lifestyle brand operations, while live industry projects enhance problem-solving abilities vital in the evolving industry landscape. Our strategic industry partnerships provide opportunities for masterclasses with industry experts, store visits, and networking, enriching students' learning and preparing them for future careers.
The mode of learning
Our MBA program in Fashion and Lifestyle Business Management offers a mix of traditional and modern learning methods. The curriculum covers business, fashion, and lifestyle topics, including management principles, fashion understanding, and effective merchandising.
Students attend face-to-face classes on campus, engaging in hands-on learning in collaborative environments. Visits and study tours provide experiential learning opportunities. Additionally, online modules and collaborative platforms offer accessible education, ensuring a well-rounded and flexible learning experience.
Students are immersed in a variety of domains, from fashion retail, and accessories to lifestyle products, e-commerce, and experiential marketing. Through strategic industry partnerships, engaging guest lectures, in-depth case study discussions, and immersive learning experiences, students gain profound insights into not only the products and services but also the art of delivering exceptional fashion and lifestyle experiences.
Upon graduation, our students emerge with a comprehensive understanding of the fashion and lifestyle industry, coupled with strong ethical foundations. They possess the skills to transform challenges into opportunities, adding enhanced business value. Moreover, their cross-cultural experiences within India and beyond further enrich their capabilities.
These well-rounded graduates are equipped for a multitude of career paths, be it fashion and lifestyle management, entrepreneurship, advanced studies, or scholarly research. They find themselves well-prepared for diverse roles in the industry, including Retail Buying, Merchandising, Visual Merchandising, Store Management, as well as Marketing and Business Development within marketing agencies and the retail sector. This broad spectrum of opportunities awaits those who embark on their academic journey with us.
- Introduced BBA & MBA in Fashion and Lifestyle Business Management, the first of its kind in India.
- Develops creative vision, technical expertise, and industry know-how to excel in the competitive fashion and lifestyle landscape.
- Offers student exchange programs, masterclasses, live industry projects, and collaborations with LDT Nagold (Germany), Manchester Metropolitan University (UK), and more.
- Notable Alumni include Richa Kapila (Founder, D’Chica - featured on Shark Tank India), Karan Ahuja (Director, AhujaSons), Kumud Adhikari (Visual Merchandiser - Head, H&M India), Utkarsh Ahuja (Founder, Matsya, Raro), and others.
- Alumni projects include SOS Village Installations at Select City Walk Mall, showcasing creativity and social impact.
- Alumni Richa Kapila (D’Chica) and Chhavi Singh (Nestroots) were featured on Shark Tank India.
- Placement and internship opportunities with GAP, PUMA, Tommy Hilfiger, Coach, Nicobar, Levi's, Reliance Retail, Aditya Birla, Biba, Bluestone, Shoppers Stop, and more.
This two-year MBA program in Fashion and Lifestyle Business Management is designed to meet the diverse needs of the fashion and lifestyle industry. The curriculum focuses on key business practices tailored to this dynamic field, including fashion merchandising, retail operations, sales management, and fashion buying.
In the first year, students learn essential business practices specific to fashion and lifestyle, such as effective merchandising and retail operations. In the second year, they delve deeper into fashion buying strategies.
This dual-layered approach ensures students gain a solid foundation in core business principles while developing specialised expertise for the fashion and lifestyle industry. The program culminates in a challenging research project, preparing graduates for various roles in merchandising, retail, and fashion buying, with the leadership skills needed for success.
After completing the program, students get ample amount of opportunities in Fashion & Lifestyle space. Some of the opportunities are as below:
- Retail Buyer
- Retail Planner
- Store Manager
- Product Developer
- Retail Merchandiser
- Visual Merchandiser
- Customer Realtionship Manager
- Fashion Consultant
- Production Merchant
- Social Media Marketeer
- Digital Marketeer
- Content writer
- Marketing Executive
- Sourcing Manager
Collaborative Projects:
Students collaborated with SOS Village (NGO) in craeting awareness about the upliftment of underprivileged kids.
Students collaborated with "Select City Walk" in creating VM isnatllations Students collaborated with LDT Nagold(Germany) in creating Visual Merchandising startegies for prominent Fashion & Lucury Brands
Industry Feedback:
Relaince Retail appreciated attention to detail , creative flair, collaborative nature , willingness to learn and work ethic's for the students interning with them
Entrepreneurship Training:
Every student at Pearl is encouraged to conduct as Entrepreneur and below is the testemonial for the same:
a) Ms- Ananya Agarwal Founder-Brand Mango People
b) Ms. Richa Kapila , Co- founder & Director, DCHICA Fashion Lifestyle Pvt. Ltd. awarded Under 30 Inspiring Entrepreneurs by Business Mint
c) Ms. Sunaina Harjai, Founder & Owner Hat’s Off Accessories-Shark Tank Semi-Finalist
d) Ms.Muskaan Mundra Founder "House of SEREIN" awarded ET ‘Global Indian Leaders’ 2022
e) Ms.Sanjana Katariya
Founder & Owner of “Sanriya” (a designer Jewelry brand Incubated by Peral Academy under "Runway"
| MBA FLBM | Semester 1 | Credits | Total Hours | Semester 2 | Credits | Total Hours | Semester 3 | Credits | Total Hours | Semester 4 | Credits | Total Hours |
| Business Management Core 1 | 5 | 5 | Consumer Behaviour | 3 | 3 | Customer Relationship & Experience Management | 3 | 3 | Final Graduation project | 12 | ||
| Business Management Core 2 | 3 | 3 | Fashion Merchandising & Production Process | 4 | 5 | Strategic Financial Management | 4 | 4 | ||||
| Luxury & Culture | 3 | 3 | Digital Marketing & E-commerce | 3 | 4 | Supply Chain and Project Management | 4 | 4 | ||||
| Financial Management (principles of accounting and economics) | 3 | 3 | Retail Buying and Visual Merchandising | 3 | 4 | Strategic Brand Management | 4 | 4 | Context Setting & Proposal Development | 3 | 3 | |
| Styling & Etiquettes | 3 | 3 | Advanced Business Research | 2 | 2 | Ethical Business Practices | 3 | 3 | ||||
| Start Your Start Up-1 | 2 | 2 | Start Your Start Up-2 | 2 | 2 | Sustainable Business Management | 2 | 2 | ||||
| Luxury Goods & Services 1 | 3 | 4 | Contemporary Design Issue/ Cultural Sensitivity in Design/ Design Thinking and Innovation/ Future Design Praxis/ Design History and Criticism/ Innovation in Luxury sector: virtual retails | 3 | 3 | |||||||
| International Business Management/ Future of Business | 3 | 3 | ||||||||||
| Responsible and Ethical AI | 2 | 2 | ||||||||||
| Negotiation skills | 2 | 2 | ||||||||||
| Internship | 2 | |||||||||||
| TOTAL CREDITS & HOURS | 22 | 23 | TOTAL CREDITS & HOURS | 22 | 25 | TOTAL CREDITS & HOURS | 22 | 20 | TOTAL CREDITS & HOURS | 20 | 8 |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. The MBA in Fashion and Lifestyle Business Management program is highly sought-after for candidates interested in learning about the business side of fashion. It covers merchandising, inventory budgeting, production processes, sales forecasting, consumer response assessment, marketing, trend analysis, and brand communication.
The demand for skilled and creative professionals in this field is higher than ever, as numerous fashion brands compete for visibility and sales. This course prepares students to thrive in professional environments, developing strategies and solutions to reach target audiences effectively.
Our course offers digital labs, internships, and partnerships with leading fashion brands, providing students with a deep understanding of how the fashion industry operates. Graduates can pursue diverse career opportunities in retail, luxury brands, activewear, fast fashion, and more, assuming exciting and creatively fulfilling roles.
A. Textiles are a significant contributor to India's industrial production, accounting for about 14% and providing employment to 35 million people. This industry is rapidly growing due to new job roles, increased investment, broader reach, and rising demand for professionals to fulfil various brand needs.
Graduates of specialised fashion business courses have access to diverse job opportunities such as merchandisers, retail experts, sales executives, brand strategists, business consultants, and PR representatives. Fashion brands of all sizes and niches hire these graduates to streamline production, forecast sales, target the right audience, market both online and offline, and build a positive brand image.
A. Students opt for the MBA in Fashion and Lifestyle Business Management program for several reasons. The program provides a comprehensive understanding of fashion business operations, covering accounting, merchandising, marketing, and brand communication. Practical training is offered through Pearl Academy's digital labs, internships, summer programs, live projects, and portfolio assistance.
Graduates of this program work with leading fashion brands in India and abroad, gaining insights from industry experts. They have access to a wide range of exciting job roles across the fashion industry and opportunities for entrepreneurship or freelance work. These factors indicate the significant growth potential in the fashion business sector, ensuring reliable and lucrative career prospects for program graduates.
A. While interest in fashion and relevant work experience in the industry is beneficial, any graduate, regardless of their field of study, can apply to Pearl Academy's MBA in Fashion and Lifestyle Business Management course. However, applicants must meet specific eligibility criteria:
- Hold a Bachelor's degree from a recognized university.
- Pass the Pearl Academy General Proficiency Test (GPT), assessing proficiency in English, Logical Reasoning, Quantitative Ability & Data Interpretation.
- Attend a personal interview where they can showcase their portfolio.
The program's inclusive admission policy ensures that prior experience in the fashion industry is not required, making it accessible and promising for all applicants.
A. Graduates of Pearl Academy's MBA in Fashion and Lifestyle Business Management program have a wide range of career options within the fashion industry. They can work in retail, merchandising, apparel, luxury, entertainment, footwear, activewear, and more.
Promising job roles include visual merchandiser, sales executive, social media manager, consultant, accountant, PR and communication specialist, marketing head, and brand strategist, among others.
Entrepreneurially minded graduates can work independently, freelance with other brands, offer consultancy services, or provide business solutions to fashion brands of various sizes.
The fashion business offers highly promising job opportunities. Graduates can explore professional roles based on their skill set, interests, and work experience, finding opportunities that best fit their profile.