Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location & Seats
Bengaluru (30), Delhi-South (30), Mumbai (30)
Overview
The MBA in Fashion & Lifestyle Business Management is a meticulously academic journey aimed at nurturing visionary leaders in the dynamic world of fashion and lifestyle. Rooted in academic excellence, the curriculum delves into the essence of fashion, lifestyle, and brand management, emphasizing elements like innovation, consumer trends, and market dynamics across a wide spectrum of fashion and lifestyle categories and services.
This program shapes astute leaders ready to leave a lasting impact in the fashion and lifestyle industry and beyond, driving innovation and progress in this dynamic sector.
Program Curriculum
Our MBA program in Fashion & Lifestyle Business Management combines invaluable practical experiences, spanning interdisciplinary courses, collaborative projects, internships, live industry projects, and industry visits both within the country and abroad. This comprehensive approach ensures that students are not only well-versed in the theoretical aspects of fashion and lifestyle management but are also equipped with the practical skills essential to thrive in the competitive fashion and lifestyle industry.
Our interdisciplinary courses delve deep into the essence of fashion and lifestyle, focusing on the core principles of business management, understanding of fashion, and merchandising that resonate across various sectors of the fashion / lifestyle industry. Collaborative projects foster a dynamic learning environment where students collaborate with peers from diverse academic backgrounds, offering a broad spectrum of perspectives on fashion and lifestyle brand management.
Internships within the industry provide hands-on experience in the day-to-day operations of fashion and lifestyle brands, while live industry projects cultivate problem-solving skills crucial in the ever-evolving landscape of fashion and lifestyle.
Our strategic industry partnerships and associations with leading fashion and lifestyle brands enable students to attend masterclasses conducted by luminaries in the field. Additionally, students gain exposure to various facets of the industry through store visits and build a robust network that serves as a valuable asset for their future careers.
The mode of learning
The MBA program in Fashion and Lifestyle Business Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of business, fashion, and lifestyle, encompassing core principles of management, fashion comprehension, and effective merchandising.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
Students are immersed in a variety of domains, from fashion retail, and accessories to lifestyle products, e-commerce, and experiential marketing. Through strategic industry partnerships, engaging guest lectures, in-depth case study discussions, and immersive learning experiences, students gain profound insights into not only the products and services but also the art of delivering exceptional fashion and lifestyle experiences.
Upon graduation, our students emerge with a comprehensive understanding of the fashion and lifestyle industry, coupled with strong ethical foundations. They possess the skills to transform challenges into opportunities, adding enhanced business value. Moreover, their cross-cultural experiences within India and beyond further enrich their capabilities.
These well-rounded graduates are equipped for a multitude of career paths, be it fashion and lifestyle management, entrepreneurship, advanced studies, or scholarly research. They find themselves well-prepared for diverse roles in the industry, including Retail Buying, Merchandising, Visual Merchandising, Store Management, as well as Marketing and Business Development within marketing agencies and the retail sector. This broad spectrum of opportunities awaits those who embark on their academic journey with us.
This two-year MBA program in Fashion and Lifestyle Business Management is underpinned by a strategic set of academic objectives, meticulously designed to cater to the multifaceted domain of the fashion and lifestyle industry and its related subdomains.
In this comprehensive MBA program, students embark on a transformative journey where they quickly establish a strong foundation in crucial business practices specifically tailored to the dynamic world of fashion and lifestyle. The curriculum seamlessly blends core business principles, in-depth fashion and lifestyle merchandising, advanced retail operations, strategic sales management, and the principles of fashion buying.
During the first year, students delve into fundamental modules covering essential business practices specific to the fashion and lifestyle sector. This foundational knowledge encompasses the intricacies of effective merchandising, the operational dynamics of retail, and the principles of successful sales management. As students progress into the second year, they engage in an in-depth exploration and stratgeies of the fashion buying.
This dual-layered approach ensures that students not only acquire a solid understanding of core business and management practices but also develop specialized expertise directly applicable to the ever-evolving fashion and lifestyle industry. The program concludes in last semester with a challenging research project, preparing graduates to excel in a myriad of roles within this dynamic sector, from merchandising and retail operations to fashion buying, with the strategic vision required for leadership in the field.
After completing the program, students get ample amount of opportunities in Fashion & Lifestyle space. Some of the opportunities are as below:
- Retail Buyer
- Retail Planner
- Store Manager
- Product Developer
- Retail Merchandiser
- Visual Merchandiser
- Customer Realtionship Manager
- Fashion Consultant
- Production Merchant
- Social Media Marketeer
- Digital Marketeer
- Content writer
- Marketing Executive
- Sourcing Manager
Collaborative Projects:
Students collaborated with SOS Village (NGO) in craeting awareness about the upliftment of underprivileged kids.
Students collaborated with "Select City Walk" in creating VM isnatllations Students collaborated with LDT Nagold(Germany) in creating Visual Merchandising startegies for prominent Fashion & Lucury Brands
Industry Feedback:
Relaince Retail appreciated attention to detail , creative flair, collaborative nature , willingness to learn and work ethic's for the students interning with them
Entrepreneurship Training:
Every student at Pearl is encouraged to conduct as Entrepreneur and below is the testemonial for the same:
a) Ms- Ananya Agarwal Founder-Brand Mango People
b) Ms. Richa Kapila , Co- founder & Director, DCHICA Fashion Lifestyle Pvt. Ltd. awarded Under 30 Inspiring Entrepreneurs by Business Mint
c) Ms. Sunaina Harjai, Founder & Owner Hat’s Off Accessories-Shark Tank Semi-Finalist
d) Ms.Muskaan Mundra Founder "House of SEREIN" awarded ET ‘Global Indian Leaders’ 2022
e) Ms.Sanjana Katariya
Founder & Owner of “Sanriya” (a designer Jewelry brand Incubated by Peral Academy under "Runway"
| MBA FLBM | Semester 1 | Credits | Total Hours | Semester 2 | Credits | Total Hours | Semester 3 | Credits | Total Hours | Semester 4 | Credits | Total Hours |
| Business Management Core 1 | 5 | 5 | Luxury Consumer Behaviour | 3 | 3 | E-Luxury & Digital Media | 3 | 3 | Final Graduation project | 12 | ||
| Business Management Core 2 | 3 | 3 | Luxury Marketing Management | 3 | 3 | Luxury Buying & Merchandising | 4 | 4 | ||||
| Marketing Management | 3 | 3 | Luxury Goods & Services 2 | 3 | 4 | Luxury PR & Advertising Management | 3 | 3 | ||||
| Financial Management (principles of accounting and economics) | 3 | 3 | Visual Merchandising and Luxury Retail Operations | 4 | 5 | Luxury Brand Management | 3 | 3 | Context Setting & Proposal Development | 3 | 3 | |
| Fundamentals of Retailing and sales Management | 3 | 3 | Advanced Business Research | 2 | 2 | Financial Management 2 | 2 | 2 | Ethical Business Practices | 3 | 3 | |
| Start Your Start Up-1 | 2 | 2 | Start Your Start Up-2 | 2 | 2 | Sustainable Business Management | 2 | 2 | ||||
| Fundamentals of Fashion and Lifestyle Business | 3 | 4 | Contemporary Design Issue/ Cultural Sensitivity in Design/ Design Thinking and Innovation/ Future Design Praxis/ Design History and Criticism/ Innovation in Luxury sector: virtual retails | 3 | 3 | |||||||
| Luxury Customer Experience Management/ Luxury Sales | 3 | 3 | ||||||||||
| Responsible and Ethical AI | 2 | 2 | ||||||||||
| Negotiation skills | 2 | 2 | ||||||||||
| Internship | 2 | |||||||||||
| TOTAL CREDITS & HOURS | 22 | 23 | TOTAL CREDITS & HOURS | 22 | 24 | TOTAL CREDITS & HOURS | 22 | 20 | TOTAL CREDITS & HOURS | 20 | 8 |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. MBA in Fashion and Lifestyle Business Management is a highly popular program for candidates looking to learn the business aspects of fashion, including merchandising, budgeting inventory, understanding production process, forecasting sales, assessing consumer response, marketing, studying trends, and brand communication.
The need for skilled and creative MBA in Fashion and Lifestyle Business Management is now more than ever, with countless fashion brands aiming for brand visibility and steady sales in a competitive market. The program equips a student to work in a professional workplace environment and come up with strategies and solutions that are crucial in reaching the right target audience.
Moreover, our digital labs, internships and training, and tie-ups with leading fashion brands help a candidate develop an in-depth understanding of how a fashion business works. With a MBA in Fashion and Lifestyle Business Management from Pearl Academy, candidates can work across various industries such as retail, luxury brands, activewear, fast fashion, etc, and assume exciting and creatively stimulating professional roles.
A. According to ‘India Brand Equity Foundation’, textiles contribute about 14% to industrial production while creating 35 million jobs, making it one of the fastest growing industries.
The scope of fashion business is vast, thanks to the introduction of new job roles, increase in investment, wider reach, and the ever growing demands for professionals to meet a wide variety of brand needs.
With promising job roles such as merchandiser, retail expert, sales executive, brand strategist, business consultant, PR representative etc, graduates can expect a wide pool of job and entrepreneurial opportunities to choose from.
Moreover, fashion brands of all scales across different niches are employing graduates to streamline their production process, forecast projected sales, communicate with the right audience, market on both online and offline platforms, and create an overall positive brand image.
A. Students choose the MBA in Fashion and Lifestyle Business Management program as their masters for a variety of reasons.
The program offers an in-depth look at how a fashion business operates at every stage, from accounting to merchandising to marketing and brand communication.
Students get practical, hands-on training through Pearl Academy’s digital labs, internships, summer programs, live projects and portfolio building assistance.
Graduates in this program go on to work with leading fashion brands in India and abroad, and learn from industry experts and professionals .
The program opens the doors to a wide range of exciting job roles and the opportunity to work in various sectors across the fashion industry
The program is also beneficial for those looking for entrepreneurial or freelance opportunities in the fashion business segment.
All these factors prove that the scope of fashion business is expanding exponentially, and graduates from this program can expect reliable and lucrative career opportunities in the industry.
A. While interest in fashion and relevant work experience in the industry is beneficial, graduates from any field can apply to Pearl Academy’s MBA in Fashion and Lifestyle Business Management.
However, candidate must meet the following eligibility criteria to seek admission in the program
Candidates must have a Bachelor's degree from a recognized university in any field.
Applicants are required to undergo the Pearl Academy General Proficiency Test (GPT). The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
Candidates are required to appear for a personal interview round where they also get to showcase their portfolio.
The fact that one doesn’t need to have prior experience in the fashion industry to get an admission makes our MBA in Fashion and Lifestyle Business Management program incredibly inclusive and promising.
A. Upon graduating from Pearl Academy’s MBA in Fashion and Lifestyle Business Management program, candidates can go on to work across various niches within the fashion industry, such as retail, merchandising, apparel, luxury, entertainment, footwear, activewear, etc.
There are a lot of promising job roles that a graduate can explore, such as visual merchandiser, sales executive, social media manager, consultant, accountant, PR and communication, marketing head, brand strategist, amongst others.
Those with an entrepreneurial drive can also work independently or freelance with other brands, offer consultancy services, and provide business solutions to fashion brands of different scales.
Job opportunities in the fashion business are incredibly promising. Based on skill set, areas of interest, and work experience, graduates can explore professional opportunities that best suit their profile.