Duration
2 years
Eligibility
Graduation From A Recognised University In Any Stream
Location & Seats
Delhi-West (15), Mumbai (15)
Overview
Fashion communication is a dynamic and multifaceted industry, reaching beyond runways to engage audiences through social media, visual narratives, and high impact campaigns. If you have an eye for design, a knack for creative communication, and a passion for shaping fashion media, the M. Des. Fashion Communication program is your gateway to a promising and rewarding career in the world of Fashion.
In our M. Des. Fashion Communication program, we prioritise networking and practical experience as much as technical training and classroom sessions. Students get opportunities to connect with esteemed fashion institutions, industry leaders, startup CEOs, and international universities located in fashion capitals. This network offers opportunities for international exchanges, projects, internships, and immersive experiences, paving the path for students towards leadership roles in the fashion communication industry.
Program Curriculum
Our M. Des. in Fashion Communication program is a two-year course that delves deep into the domains of Fashion Journalism, Editorial Design, Visual Merchandising, Fashion Spaces, Creative Direction, and Fashion Futures. Designed to equip students with the skills, knowledge, and experiences necessary to excel in the fashion communication industry, the program is conducted under the mentorship of industry practitioners and highly-qualified faculty members, all within high-tech media labs.
Throughout the program, students get opportunities to explore diverse facets of fashion communication including creative Fashion Photography, Fashion filmmaking, Editorial Design, Creative Direction and Visual Research. Students also gain insights into the ever-evolving fashion narratives and the changing trends, preparing them for exciting challenges of tomorrow's fashion industry.
Our M. Des. course in Fashion Communication opens doors to a world of possibilities, offering a unique blend of academic rigour and creative exploration. Join us on this journey to become a proficient and innovative fashion communicator, ready to make your mark in this vibrant industry.
The mode of learning
The M. Des. in Fashion Communication program at Pearl Academy is a comprehensive full-time program, emphasising in-person learning as its core learning methodology. The curriculum is thoughtfully designed to foster hands-on experience, and meaningful interactions with fashion communication professionals and leaders. Students may get online/hybrid schedules for collaborative assignments, industry projects and some masterclasses. This blend of in-person instruction and hybrid modules ensures that our students receive a well-rounded education that mirrors the dynamic nature of the fashion communication industry.
Our commitment to practical learning and ensuring our students to become fully prepared for the highly competitive industry. Through live industry projects and mandatory summer internships supported by the academic linkages, students have the chance to work on real-world campaigns, fashion shows, and collaborations with leading brands. These hands-on experiences provide a bridge between classroom knowledge and the dynamic fashion communication industry, preparing students to tackle real challenges from day one.
Our alumni are our pride and testament to the success of our program. Many of our graduates have risen to prominent positions as Fashion Editors, Fashion Filmmakers, and Creative Directors in esteemed fashion houses and media outlets worldwide. Their journeys serve as an inspiration and a reflection of the program's impact on the industry. You'll have the opportunity to network with and learn from these accomplished individuals, building valuable connections for your own journey in the world of fashion communication.
The M. Des. in Fashion Communication program at Pearl Academy is driven by a set of fundamental academic objectives, and crafted to help graduates excel in the multifaceted field of Fashion Communication and its various subdomains.
In our comprehensive two-year Master's program in Fashion Communication, students embark on a transformative journey where they establish a strong foundation in observation, visualisation, media formats and a deep understanding of fashion's historical context. The first year is dedicated to honing essential skills, fashion's visual culture, fashion photography, fashion journalism, editorial design, creative direction, fashion filmmaking, event design, visual merchandising, and the intricacies of fashion PR. Students become well-versed in crafting compelling fashion narratives, both in written and visual formats.
As they progress into the second year of the course, students delve into specialised areas such as fashion forecasting, fashion futures, research, and visual storytelling. They explore commercial fashion communication, event design and international immersions/live projects. The program culminates with a Design Project that helps graduates build a portfolio and gain real industry experience. The expertise our students garner is versatile, extending across a spectrum of media, from traditional print to the dynamic digital realm, ensuring they are well-equipped to lead, influence, and communicate the language of fashion with authority and creativity.
- The curriculum covers 360-degree communication across all media formats (AR/VR, AI).
- Our alumni hold senior positions at Vogue, BMW, Nykaa, Elle, Harper’s Bazaar, and more.
- Industry partnerships with the National Film Development Corporation, FDCI, SnapChat, and others.
- Students received awards at Fashion Film Festivals, IFFI Awards, UN Orange Label Project, Adobe International Awards, etc.
- Opportunities for work at New York Fashion Week, India Fashion Week, India Art Fair and more.
- Notable Alumni include Rasna Bhasin (Harper's Bazaar), Shrey Zamindar (Vogue), Priyanka Bhattacharya (Filmfare) and others.
- Placement opportunities with Deloitte, Gartner, Mango, Myntra, Accenture and more.
M. Des. in Fashion Communication program opens up a world of diverse and exciting career opportunities. Graduates of this field have the chance to shape the fashion industry in various ways.
- Fashion Editor
- Fashion Journalist
- Creative Director
- Fashion Filmmaker
- Event Designer
- Visual Merchandiser
- Fashion PR Specialist
- Social Media Strategist
- social Media content creator
- Social Media Manager
- Fashion Brands' Sustainability Consultant
- Visual Auditors for fashion brands
- Fashion Data Analyst
- Influencer
- Fashion Ethnographer
- Trend researcher
- Fashion Photographer
- Fashion Filmmaker
Digital Competences:
In the age of social media and e-commerce, digital skills are essential. Our program places a strong emphasis on the latest software and artificial intelligence to ensure you're ready to navigate the digital landscape.
Summer Internship:
A mandatory industry internship provides you with real-world experience and valuable industry connections.
Masterclasses by Global Experts:
Our M. Des. in Fashion Communication program provides you with the exclusive opportunity to engage in masterclasses conducted by renowned experts in the world of fashion media and fashion communication.
Throughout your journey, you'll have the privilege of learning from industry maestros, including accomplished Editors, distinguished photographers, and seasoned filmmakers.
Entrepreneurship Training:
With the guidance of our experienced faculty and industry experts, you'll have the opportunity to incubate and nurture your ideas, paving the way for a future.
| Courses | Semester 1 | Semester 2 | S U M M E R
I N T E R N S H I P | Semester 3 | Semester 4 |
| Major | Design Immersion | Fashion Films 1 | Fashion Films 2 | Final Graduation Project | |
| Fashion, Art and Cultural Narratives | Fashion and Digital Media | Creative Direction & Fashion Futures | Fashion Colloquiem | ||
| Fashion Image and Visual Culture | Fashion Marketing and Branding | Fashion Journalism and Editorial Design 2 | Media Laws, Ethics and IPR | ||
| Fashion Journalism and Editorial Design 1 | Visual Merchandising & Event Design | Proposal Development and Context Setting | |||
| Disciplinary Electives | 1. Image Studio 2. Fashion Curation | ||||
| Domain Technology | Multimedia Design Tools 1 | Portfolio Design | Multimedia Design Tools 2 | ||
| Interdisciplinary Open Electives | General Open Electives | Advanced Design Research | |||
| Start your Startup 1 | Start your Startup 2 | ||||
| AI/Tech Courses | Responsible And Ethical AI | ||||
| VAC (School for Life) | Negotiation Skills |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Fashion is not restricted to just red carpet events or designing and selling unique collections. It also involves promoting and communicating to users about fashion products, services, and other deliverables, with the help of technology, media, events and tailor-made branded content.
The Fashion Communication program at Pearl Academy offers multi-disciplinary learning in aspects related to fashion and its ancillary industries. Students are taught by filmmakers, photographers, bloggers, digital content creators and experienced fashion industry leaders. They get opportunities to work with fashion editors, designers, bloggers, digital media experts and other creative professionals. The program also offers mentorship and networking avenues for students to build work relationships with industry leaders, early on in their careers.
Packed with multiple opportunities to learn technical skills and hone their creative talent, the M. Des. in Fashion Communication offered by Pearl Academy is one of the most sought-after Fashion programs in India. Students who are passionate about a career in the fast paced media and communication industry, and have a flair for fashion trends and evolving styles are well-suited for this two-year postgraduate program.
A. The M. Des. in Fashion Communication program at Pearl Academy equips students to enter the fashion world and its related sectors in various capacities. The course provides several avenues to those interested in pursuing a career in areas related to media, communication, and fashion marketing. Students gain knowledge and training covering topics like fashion writing, digital communication, visual merchandising, and event management. They are given opportunities to network with industry stalwarts, and gain hands-on experience through internships and other on-ground assignments.
Graduates from the program can build promising careers in Digital Media firms, Advertising agencies, Fashion brands, or work with Fashion Designers and Trend forecasting agencies. Alternatively, they can enter the Fashion and editorial journalism sphere through magazines, publishing houses, newspapers and more. Students can also choose to work with Production Houses and Event management companies in various fashion-related job roles.
A. Opting a Fashion Communication course at the Master’s level allows students to pursue creative and pivotal roles in fashion-related media, advertising and communications industries. The M. Des. in Fashion Communication program at Pearl Academy teaches students the essential skills to establish communication between the fashion industry and its audience through a range of platforms. This includes print media, electronic, digital, and social media, as well as live events, productions, experiences and more. The course also prepares students for diverse careers in these fields, by providing a deep understanding of the latest technologies, fashion ecosystems, and contemporary communication styles.
The curriculum offers intensive projects, micro-internships, and masterclasses led by industry experts, as well as opportunities to study advanced topics and emerging technologies in fashion media. Owing to this holistic approach, the M. Des. in Fashion Communication program at Pearl Academy is widely recognized as one of the most sought-after postgraduate courses in the fashion industry.
A. Pearl Academy's M. Des. in Fashion Communication program is best suited for people with a creative flair, looking to gain specialised knowledge and skills in fashion communication, marketing, digital media, social media management, and other related fields.
To be eligible for the program, candidates need to:
- Have completed a Bachelor's degree in any discipline from a recognized university or institution.
- Have a minimum of 50% aggregate marks in their Bachelor's degree.
- Submit a statement of purpose (SOP) and a portfolio of their design work.
- Undergo the Pearl Academy Design Aptitude Test (DAT) and General Proficiency Test (GPT). The DAT evaluates a candidate's aptitude for creativity, drawing, design, observation, imagination, environmental awareness and communication skills. The GPT evaluates proficiency in English, Logical reasoning, Quantitative Ability & Data Interpretation.
- Attend a personal interview with the selection committee and showcase their portfolio.
- Once candidates clear these rounds, they are welcome to enrol in the Post Graduate Diploma Program in Fashion Communication at Pearl Academy.
A. The Fashion Communication program offered by Pearl Academy provides students with a range of career paths to choose from.
Media and Communications: Graduates may build their careers in Digital and Social Media Marketing and Advertising agencies, creating engaging content, or advertising campaigns for designers, brands and retailers.
Fashion Journalism: Graduates can work as journalists for fashion and lifestyle publications, blogs, and websites, creating content around fashion, beauty, lifestyle, and trends.
Fashion Styling & Trend Forecasting: Graduates get to style fashion shoots and develop visual merchandise. They can also curate editorial content as trend forecasters, predict fashion trends, and provide strategic guidance to organisations.
Events and Productions: Graduates can enter the Event management and production space, organising fashion shows, exhibitions, product launches, and other events to create memorable experiences for their target audience.
The scope of Fashion Communication is diverse and multi-disciplinary, making the field ideal for students who are creative, and passionate about the fashion industry, evolving trends and various communication media.