Duration
3 years
Eligibility
10+2
Location & Seats
Delhi-South (20)
Overview
India's luxury market is rapidly growing and expected to reach $200 billion by 2030, offering immense prospects for professionals in this field. Pearl Academy offers a BBA in Global Luxury Brand Management to prepare students for careers in this booming field. Luxury brands are eyeing substantial growth in India, highlighting its importance as a global market. Given India's vibrant cultural heritage and evolving consumer trends, there's a growing need for skilled luxury brand managers. This course will equip you with the knowledge and skills to succeed in shaping the future of luxury brand management in India.
Program Curriculum
The BBA in Global Luxury Brand Management at Pearl Academy provides a comprehensive approach that combines theoretical knowledge with practical skills needed in the competitive luxury industry. The program includes:
- Interdisciplinary courses covering key luxury principles like exclusivity and craftsmanship across sectors
- Collaborative projects to learn from diverse perspectives
- Internships for hands-on experience at luxury brands
- Live industry projects to develop problem-solving abilities
- Industry visits to gain exposure to global luxury markets and cultural diversity
This well-rounded curriculum ensures students are well-versed in both the theory and practical application of luxury brand management.
The mode of learning
The BBA program in Global Luxury Brand Management combines the face-to-face and contemporary learning methods. The curriculum blends the realms of luxury business and experiences, encompassing core principles of management, comprehension of luxury brands, and effective merchandising for luxury retail and buying.
Through in-person classes on our campus, students benefit from hands-on experiences in collaborative learning environments. Visits and study tours create an experiential learning environment for students. Simultaneously, some of the online learning modules and online collaborative platforms provide accessible education, ensuring a well-rounded and flexible educational experience.
The Foundation :
- Lays down a strong foundation for a career in creative fields, irrespective of educational background.
- Builds creative confidence of the students by imparting skills, tools and knowledge of the fundamentals in the creative field.
- Overcomes social & cultural stereotypes about a career in creative fields.
- Enables problem-solving attitude and multidisciplinary approach to design.
- Promotes Exploration, Innovation, and Inventiveness.
The Foundation curriculum consists of the following:
- Visual Representation: Covering manual and digital representation ( 2 semesters)
- Material Explorations ( 2 semesters)
- Fundamentals of Design ( 2 semester)
- Digital Tools: Software for visual representation
- History of Design ( 1 semester)
- Introduction to specialization ( 1 semester)
Pearl Academy's collaboration with luxury brands provides students with the opportunity to attend masterclasses led by stalwarts in Luxury domain. This relationship also allows students to build a strong network by participating in various store visits across the country. The student gets opportunity in the domains of luxury Retail Buying, Visual Merchandising, Store manager & Merchandising with Marketing agencies, and Luxury Retail in various domains
- BBA & MBA in Luxury Brand Management, the first of its kind in India.
- Opportunities include student exchange programs, masterclasses, live industry projects, and collaborations with brands such as Reliance Brands Limited, LDT Nagold (Germany), Manchester Metropolitan University (UK), and more.
- Student achievements include winning entrepreneurship competitions in Singapore.
- Notable alumni include Muskan Mundra (Founder, Serein India), with others working at prestigious brands like Bottega Veneta, Tata Cliq Luxury, Louis Vuitton, and Luxury Closet.
- Alumni success story: Prachi Marathe (2017-19) co-authored a book titled "Luxury Internalised," available on Amazon India, UK, Europe, and the US.
- Placement and internship opportunities with Gucci, Salvatore Ferragamo, The Luxury Closet, Paul Smith, St. Regis, Kate Spade, Body Shop, Reliance Retail LTD, and more.
Our three-year BBA program in Global Luxury Brand Management is tailored to meet the demands of the luxury brand industry. It offers students a solid foundation in essential business practices specific to this sector, blending theoretical knowledge with practical skills to prepare them for success.
In the initial phase, students cover fundamental modules focusing on unique business practices in luxury, including understanding luxury heritage, exploring cultural foundations, and mastering customer experience creation. As they progress, they delve into advanced topics such as brand management strategies, financial decision-making, and the future of luxury businesses.
This dual-layered approach ensures students not only grasp core business principles but also develop specialised expertise crucial for the luxury brand industry. The program culminates with a research project, allowing graduates to showcase their innovative thinking. It prepares them for various roles in luxury brand management, from heritage preservation to customer experience enhancement and international brand buying, instilling the strategic vision needed for success in the global luxury market.
| Courses | Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | S U M M E R
I N T E R N S H I P
| Semester 6 | |
| Major Courses | Business Management and Organization | Fundamentals of Marketing | Digital Marketing | Human Resource Management | Customer Relationship and Experience Management | Project Management | ||
| Business Economics and Accounting Principles | Styling & Etiquettes | Luxury Goods & Services 2 | Luxury Retail and Visual Merchandising | Supply Chain Management | Sustainability in Luxury Business | |||
| Introduction to Luxury Business | Luxury Goods and Services 1 | Financial Decision Making | Luxury Operations and Sales Management | Luxury Buying and Merchandising | Business Laws and Ethical Practices | |||
| Business Communication | Consumer Behaviour | Live Industry Project | COIL | Data Analytics | ||||
| Disciplinary Electives |
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| ||||||
| Technology & Life Skills | Domain Technology | Digital Experience-1 | Digital Experience-2 | Digital Experience-3 | Digital Experience-4 | Digital Experience-5 | Data Analytics | |
| Interdisciplinary Electives 1A | Interdisciplinary Electives 1B | |||||||
| Design Thinking | Research Methodology | Professional Ethics | Start your start-up 1 | Start your start-up 2 | ||||
| AI Technology | AI Tool: Introduction to Prompt Engineering | AI Powered: Basic of AI to Improve Business | AI Tool: Advanced Business Data Analysis | Generative Design-2 | AI and Ethics | AI and Responsible Design Leadership | ||
| Environmental Awareness | Social and Cultural Awareness | Sustainable Business Management | Social Enterprise | Research Project / Dissertation / Graduation Project | ||||
| School for Life | Communication Skills | Analytical Skills | Emotional Intelligence 1 | Personal Financial Literacy | Emotional Intelligence 2 Professional Communication |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. Studying BBA in Global Luxury Brand Management prepares students to collaborate with high-end luxury brands worldwide. Today, luxury extends beyond just expensive cars, hotels, and real estate to include spas, cruises, gourmet food, and more. The global luxury market now emphasises premium services alongside products. This course equips students with the skills to create unforgettable customer experiences every time they interact with a luxury brand, deliver exceptional personal service to customers, and develop business, marketing, managerial and soft skills crucial for the luxury industry. Graduates are trained to manage all aspects of luxury brands, from delivering premium products to offering high-end services, while providing exemplary customer experiences.
A. India's luxury market is rapidly growing, currently valued at $30 billion and projected to reach over $200 billion by 2030. As purchasing power increases, more Indians are seeking luxury brand experiences. Additionally, the popularity of sharing luxurious lifestyles on social media is driving demand. Compared to the past, the global luxury job market is expanding across various industries. With these trends and policy support for luxury businesses in India, the scope and opportunities for a BBA in Global Luxury Brand Management will continue to rise in the coming years.
A. The BBA in Global Luxury Brand Management program equips students with the knowledge and practical skills required for working in the professional luxury brand management industry. The curriculum focuses on areas such as competitive strategy, multi-brand management, understanding luxury consumption behaviour, branding experiences, analysing markets and consumers, and pricing for brand building.
The industry-oriented curriculum, combined with real-world projects at the Indian campus and international partner institutions, thoroughly prepares students for a career in luxury brand management. It enables them to understand the nuances of diverse luxury markets globally.
Developed by industry professionals and faculty, this course aims to instil both creative and business management abilities in students pursuing a career in this popular field.
A. To be eligible for Pearl Academy's BBA in Global Luxury Brand Management program, students from any background need to meet the following requirements:
- Successfully complete 10+2 (higher secondary) examination.
- Take the Pearl Academy General Proficiency Test (GPT), which evaluates English proficiency, logical reasoning, quantitative ability, and data interpretation skills.
- Attend a personal interview round.
After clearing these three criteria, Pearl Academy reviews the applications and selects candidates to join the BBA in Global Luxury Brand Management program.
A. Upon graduating from Pearl Academy's BBA in Global Luxury Brand Management program, students can pursue a variety of job roles such as:
- Luxury Manager: Conduct market research, oversee advertising campaigns
- Product Manager
- Branding and Marketing Consultant
- Marketing Manager
- Communication and PR Manager
- Social Media and Content Strategist
- Visual Merchandiser
- Luxury Retail Buyer
- Luxury Store Manager
Pearl Academy has strong industry connections with leading luxury brands like Gucci, Louis Vuitton, and Burberry. The academy assists students in getting placed with these renowned brands to kickstart their careers in the luxury sector.