Duration
3 years
Eligibility
10+2
Location & Seats
Bengaluru (30), Delhi-South (30), Mumbai (30)
Overview
India's fashion and lifestyle market is rapidly growing and expected to reach $115-125 billion by 2025. Fashion and lifestyle brands are planning major expansion in India due to its strategic importance. To meet the rising demand for experts in this field, Pearl Academy offers a specialised BBA program in fashion and lifestyle business management. If you are passionate about this dynamic industry, consider exploring our courses. Our program prepares students to navigate this dynamic industry with innovation and expertise, drawing on India's rich cultural heritage and changing consumer behaviour. Pearl Academy aims to redefine and shape the future of fashion and lifestyle business management in India through this innovative program.
Program Curriculum
Our BBA program in Fashion and Lifestyle Business Management provides a comprehensive learning experience that combines theoretical knowledge with practical skills. It includes interdisciplinary courses, group projects, internships, industry projects, and visits to fashion/lifestyle companies in India and abroad.
This well-rounded approach ensures students understand the fundamentals of fashion and lifestyle management, while also developing essential practical abilities to succeed in this competitive industry.
Our interdisciplinary courses cover core business principles, fashion concepts, and effective merchandising strategies applicable across the fashion and lifestyle sectors. Group projects allow students from different academic backgrounds to collaborate, gaining diverse perspectives on fashion and lifestyle business management.
The mode of learning
The BBA in Fashion and Lifestyle Business Management combines in-person and online learning methods. The curriculum integrates business, fashion, and lifestyle, covering management principles, fashion concepts, and effective merchandising.
Students attend in-person classes on campus for hands-on collaborative learning. They also go on visits and study tours for experiential learning. Additionally, online modules and collaboration platforms provide accessible and flexible education.
This blended approach ensures students receive a well-rounded learning experience combining theoretical knowledge with practical exposure to the fashion and lifestyle industry.
The Foundation :
- Lays down a strong foundation for a career in creative fields, irrespective of educational background.
- Builds creative confidence of the students by imparting skills, tools and knowledge of the fundamentals in the creative field.
- Overcomes social & cultural stereotypes about a career in creative fields.
- Enables problem-solving attitude and multidisciplinary approach to design.
- Promotes Exploration, Innovation, and Inventiveness.
The Foundation curriculum consists of the following:
- Visual Representation: Covering manual and digital representation ( 2 semesters)
- Material Explorations ( 2 semesters)
- Fundamentals of Design ( 2 semester)
- Digital Tools: Software for visual representation
- History of Design ( 1 semester)
- Introduction to specialization ( 1 semester)
Internships within the industry offer hands-on experience in the day-to-day operations of fashion and lifestyle brands / export organisations / retail buyers / intenational buying offices, while live industry projects hone problem-solving abilities vital for success in the ever-evolving landscape of fashion and lifestyle.
Our strategic alliances with leading fashion and lifestyle companies grant our students access to exclusive masterclasses led by luminaries in the field. Additionally, students gain invaluable exposure to various facets of the industry through store visits, building a robust network that proves to be an invaluable asset for their future careers.
Upon graduation, our students are exceptionally well-prepared to embark on diverse roles within the fashion and lifestyle industry, ranging from Retail Buying, Merchandising, and Visual Merchandising to Store Management and Marketing, with opportunities in business development through collaborations with marketing agencies and within the retail sector.
- Introduced BBA & MBA in Fashion and Lifestyle Business Management, the first of its kind in India.
- Develops creative vision, technical expertise, and industry know-how to excel in the competitive fashion and lifestyle landscape.
- Offers student exchange programs, masterclasses, live industry projects, and collaborations with LDT Nagold (Germany), Manchester Metropolitan University (UK), and more.
- Notable Alumni include Richa Kapila (Founder, D’Chica - featured on Shark Tank India), Karan Ahuja (Director, AhujaSons), Kumud Adhikari (Visual Merchandiser - Head, H&M India), Utkarsh Ahuja (Founder, Matsya, Raro), and others.
- Alumni projects include SOS Village Installations at Select City Walk Mall, showcasing creativity and social impact.
- Alumni Richa Kapila (D’Chica) and Chhavi Singh (Nestroots) were featured on Shark Tank India.
- Placement and internship opportunities with GAP, PUMA, Tommy Hilfiger, Coach, Nicobar, Levi's, Reliance Retail, Aditya Birla, Biba, Bluestone, Shoppers Stop, and more.
The three-year BBA program in Fashion and Lifestyle Business Management is thoughtfully structured to fulfil the ever-changing demands of the industry, ensuring graduates are well-prepared for the dynamic landscape they will encounter.
The comprehensive curriculum provides a strong foundation in essential business practices, fashion merchandising, retail operations, sales management, and fashion buying. It combines theoretical knowledge with practical expertise to prepare students for the multi-faceted fashion and lifestyle industry.
In the initial phase, students learn fundamentals like merchandising, retail, finance, organisational behaviour, marketing, and sales management specific to fashion and lifestyle businesses.
As they progress, they study advanced topics like fashion buying, strategic management, and the future of fashion businesses, exploring strategies that drive this crucial industry aspect.
This two-pronged approach ensures students understand core business principles while gaining specialised fashion and lifestyle industry knowledge. The program culminates with research projects, allowing graduates to showcase expertise and innovative thinking. These skills are vital for succeeding in various roles like merchandising, retail operations, and fashion buying in this dynamic, ever-evolving industry.
Nicobar, Reliance Retail, Richa & Co., Pearl Global, Dentsu, Dhruv Global's Limited
Masterclasses by Global Experts:
Mall Management by Mr. Yogeshwar Sharma, CEO Select City Walk; Retail Strategy by Mr. Shashi Kumar, Head, Retail Operations & Visual Merchandising, Forever 21; The Art of Communication by Mr. Mihir Mankand, Professor, Harvard Univesity; Metaverse by Julian Banse, Digital Marketing Consultant advising corporations and SMEs; Understanding Business Ethics by Dr. Emmanuel Mogaji; European Retail Buying and Planning by Mr. Volker Seitz, Professor, LDT Nagold; Digital Disruption through Phygital (Wearable NFTs) by Zuzana Bastian, Founder at Jevels
Collaborative Projects:
a) Students collaborated with University of East London (UEL UK) where they combined their knowledge and understanding in finding out sustainable soultion to Denim processing
b) Students collaborated with Manchester Metropolitan University (MMU) is creating startegies to promote Indian artforms in United Kingdom
Industry Feedback:
Relaince Retail appreciated attention to detail , creative flair, collaborative nature , willingness to learn and work ethic's for the students interning with them
Entrepreneurship Training:
Every student at Pearl is encouraged to conduct as Entrepreneur and below is the testemonial for the same:
a) Ms- Ananya Agarwal Founder-Brand Mango People
b) Ms. Richa Kapila , Co- founder & Director, DCHICA Fashion Lifestyle Pvt. Ltd. awarded Under 30 Inspiring Entrepreneurs by Business Mint
c) Ms. Sunaina Harjai, Founder & Owner Hat’s Off Accessories-Shark Tank Semi-Finalist
d) Ms.Muskaan Mundra Founder "House of SEREIN" awarded ET ‘Global Indian Leaders’ 2022
e) Ms.Sanjana Katariya
Founder & Owner of “Sanriya” (a designer Jewelry brand) Incubated by Peral Academy under "Runway"
After completing the program, students get ample amout of opportunities in Fashion & Lifestyle space. Some of the opportunities are as below:
- Retail Buyer
- Retail Planner
- Store Manager
- Product Developer
- Retail Merchandiser
- Visual Merchandiser
- Customer Realtionship Manager
- Fashion Consultant
- Production Merchant
- Social Media Marketeer
- Digital Marketeer
- Marketing Executive
- Sourcing Manager
| Courses | Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | S U M M E R
I N T E R N S H I P
| Semester 6 | |
| Major Courses | Business Management and Organization | Fundamentals of Marketing | Digital Marketing | Human Resource Management | Customer Relationship and Experience Management | Project Management | ||
| Business Economics and Accounting Principles | Retail Environment | Fashion Merchandising | Retail Buying and Visual Merchandising | Supply Chain Management | International Business Environment | |||
| Introduction to Fashion & Lifestyle Business | Fashion & Lifestyle Product Appreciation | Financial Decision Making | Product Merchandising | Production Planning and Control Systems | Business Laws and Ethical Practices | |||
| Business Communication | Consumer Behaviour | Live Industry Project | COIL | |||||
| Disciplinary Electives |
|
| ||||||
| Technology & Life Skills | Domain Technology | Digital Experience-1 | Digital Experience-2 | Digital Experience-3 | Digital Experience-4 | Digital Experience-5 | Data Analytics | |
| Interdisciplinary Electives 1A | Interdisciplinary Electives 1B | |||||||
| Design Thinking | Research Methodology | Professional Ethics | Start your start-up 1 | Start your start-up 2 | ||||
| AI Technology | AI Tool: Introduction to Prompt Engineering | AI Powered: Basic of AI to Improve Business | AI Tool: Advanced Business Data Analysis | Generative Design-2 | AI and Ethics | AI and Responsible Design Leadership | ||
| Environmental Awareness | Social and Cultural Awareness | Sustainable Business Management | Social Enterprise | Research Project / Dissertation / Graduation Project | ||||
| School for Life | Communication Skills | Analytical Skills | Emotional Intelligence 1 | Personal Financial Literacy | Emotional Intelligence 2 Professional Communication |
Faculty
Programs are taught by industry professionals who have an inside track on what’s moving global markets. Learn from the brightest minds in the industry as they create a supportive and stimulating learning environment where students can thrive. Meet more members of department...
Student Outcome
FAQs
A. The BBA in Fashion and Lifestyle Business Management covers areas like fashion management, product marketing, communication, branding, budgeting, retail management, and merchandising. It involves analysing consumer behaviour, market trends, and forecasting to create successful fashion products. The fashion and lifestyle industry includes beauty, wellness, home decor and more. Understanding consumer trends, lifestyle habits, and cultural differences is key to providing relevant products and services. The program provides in-depth knowledge of fashion merchandising using marketing strategies.
Our fashion management program encompasses the fundamental principles of BBA in Fashion and Lifestyle Business Management, offering a solid foundation for building a successful career in the field. It provides theoretical knowledge and practical experience essential for a career in this dynamic industry.
A. A BBA in Fashion and Lifestyle Business Management program in India provides a comprehensive understanding of the rapidly growing fashion and lifestyle industry, including fashion management and retail management. There is high demand for professionals in this field.
The course covers topics like fashion design, marketing, merchandising, and branding. Graduates can pursue careers in areas such as fashion designing, retail management, buying/merchandising, and marketing.
With increasing global interest in Indian fashion, the scope of this BBA program extends beyond India. Pearl Academy's program equips students with the skills and knowledge to work in international fashion markets as well.
In summary, the fashion management field offers vast opportunities, with diverse professional and entrepreneurial roles available for graduates to explore.
A. Our undergraduate BBA program in Fashion and Lifestyle Business Management includes key subjects like Business Communications, Marketing Research, Visual Merchandising, Marketing Fundamentals, and Product Merchandising.
The Business Communications course helps students develop communication skills for building client/customer relationships. Marketing Research teaches students how to identify market trends and analyse consumer behaviour. Visual Merchandising covers creating visually appealing retail displays to attract customers.
Marketing Fundamentals is a critical subject teaching marketing and advertising principles in the fashion industry. Product Merchandising covers product development, pricing, and distribution strategies.
Students gain comprehensive knowledge of how a fashion and lifestyle business operates in a dynamic market, with a focus on marketing and consumer response. These subjects provide a strong foundation in Fashion and Lifestyle Business Management, preparing students for successful industry careers. Our program features a robust curriculum designed to provide in-depth knowledge of the fashion industry.
A. The BBA in Fashion and Lifestyle Business Management program at Pearl Academy is open to individuals who have completed 10+2 education or a diploma/degree/vocational program in fashion or related fields.
The eligibility requirement is a minimum aggregate score of 50% in 10+2 examination.
Applicants have to take the Pearl Academy General Proficiency Test (GPT) which evaluates English proficiency, logical reasoning, quantitative ability, and data interpretation skills.
This is followed by a personal interview round where candidates need to showcase their portfolios.
The program provides students a comprehensive understanding of the fashion industry, and equips them with necessary skills for a successful career in their chosen path.
A. A BBA in Fashion and Lifestyle Business Management can lead to exciting career opportunities in the fashion industry. Graduates can pursue roles such as:
- Marketing Managers - Create and execute marketing strategies for fashion brands.
- Visual Merchandisers - Design visually appealing retail displays to attract customers.
- Production Managers - Oversee production processes and timely product delivery.
- Retail Managers
- Business Consultants
- Other fashion management jobs
Graduates can also start their own entrepreneurial ventures in areas like consultancy, marketing, branding, communication, and merchandising.
Additionally, they can find jobs in retail management, buying/merchandising, and product development after completing this course.
The BBA program provides students with the necessary skills and knowledge to succeed in various fashion-related careers.