| BBA Core & Specialization Courses |
| BBA Core - ALL | Sem | BBA - Advertising and Brand Management |
| Principles and Practices of Management | 1 | Introduction to Marketing Communication (IMC) | 3 | Services Marketing | 5 |
| Introduction to Marketing | 1 | User Experience Design | 3 | Creative Advertising and Campaign Development | 5 |
| Fundamentals of Accounting | 1 | Media, Entertainment, and Data Business | 3 | Media Planning and Buying | 5 |
| Essentials of Storytelling | 1 | Brand Strategy and Positioning | 4 | Advertising Analytics and Performance Measurement | 5 |
| Business Communication | 1 | Consumer Behaviour in the Digital Age | 4 | Sustainable Branding and Advertising | 6 |
| Microecomomics for Managers | 1 | Global Advertising and Cross-Cultural Communication | 4 | Ethics and Legal Aspects in Advertising | 6 |
| Excel for Beginners | 1 | Digital and Social Media Marketing | 5 | Advertising & Brand Management Capstone | 6 |
| Organisational Behaviour | 1 | Sales and Distribution Management | 5 |
| Leadership Lab-1 | 1 | BBA - Media and Entertainment Management |
| Start Your Startup-1 | 1 | Business of Media and Entertainment | 3 | Global Media Markets | 5 |
| Business Environment | 2 | Media Production and Distribution Management | 3 | Branding in Media and Entertainment | 5 |
| Business Statistics | 2 | Media Marketing and Advertising | 3 | Ethics, Governance, and Compliance in Media and Entertainment | 5 |
| Financial Management | 2 | Digital Content Creation and Monetization | 4 | Entertainment Law and Intellectual Property Rights | 6 |
| Macro economics | 2 | Consumer Behaviour in a Digital World | 4 | Leadership in Media and Entertainment Business | 6 |
| Legal Environment | 2 | Advanced Media Analytics and Big Data in Entertainment | 4 | Innovation and Entrepreneurship in Entertainment | 6 |
| Marketing Research | 2 | Media Business Models and Strategies | 5 | Capstone Project (Media & Entertainment Management) | 6 |
| Power BI & Tableau Basics | 2 | OTT Platform and Streaming Ecosystem Management | 5 |
| Leadership Lab-2 | 2 |
| Start Your Startup-2 | 2 |
| Exploring Corporate Stretegy | 3 |
| Production and Operations Management | 3 |
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| The Ethical Manager | 3 |
| Managing People and Teams | 3 |
| Client Project (Project-Based Work) | 3 |
| Global Immersion/Industrial Immersion | 3 |
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| Logistics and Supply Chain | 4 |
| Financial Statement Analysis | 4 |
| Project Management | 4 |
| Start Your Startup - Finale | 4 |
| Career Readiness Program | 4 |
| Design Thinking | 4 |
| Leadership Lab-3 | 4 |
| Career Readiness Program | 5 |
| Managing Digital Transformation | 5 |
| Corporate Social Responsibility | 5 |
| Industry Internship | 5 |
| Leadership Lab-4 | 5 |
| Career Readiness Program | 6 |
