The BBA in Advertising & Brand Management curriculum typically covers the fundamentals of advertising along with core branding principles. The programme is designed to prepare students for careers in areas such as media management, brand management, advertising, content strategy, and related fields. The curriculum includes subjects such as Organizational Behaviour, Production and Operations Management, Marketing Communications, Public Relations, Corporate Strategy, Branding & Positioning, Creative Media Management, Digital & Social Media Marketing, Creative Advertising, and more.
The curriculum also incorporates AI-led learning through modules such as AI as a Creative Partner and Critical Intelligence & Career Readiness. Furthermore, the institute emphasises practical learning and hands-on training through mandatory internships, industry projects, and sessions conducted by industry experts. This combination of academic learning and industry exposure helps students develop the skills required to succeed in the rapidly evolving advertising and branding landscape.
