BBA in Advertising & Brand Management is a 3-year undergraduate degree programme that combines marketing, branding, advertising, consumer behaviour, digital media, and communication strategy. Students learn how to build brands, create campaigns, and manage customer engagement across traditional and digital platforms.
The curriculum is designed to provide students with a blend of classroom learning and industry exposure through the institute’s strategic ties with the advertising and branding sectors. The course emphasises practical learning through projects, internships, and expert lectures. Students who have completed their 10+2 education from a recognised board are eligible to apply for the programme at Pearl Academy.
