Pearl Academy's BBA in Advertising and Brand Management curriculum offers a comprehensive foundation in core advertising concepts, along with essential technical and practical skills. Driven by AI-integrated learning and the innovative 'Life Design Studio' initiatives, the programme ensures students receive a well-rounded education, thoroughly preparing them for a data-driven future in branding & advertising.
The three-year BBA programme is structured across six semesters, with students completing two semesters each academic year:
First Year (Semesters 1 & 2): Core Fundamentals
The first semester establishes foundational knowledge across core management, practical business tools, and initial AI fluency. Students study Principles and Practices of Management, Introduction to Marketing, Accounting Fundamentals, Microeconomics, Business Communications, The Business of Creativity, and Ethics & Responsible AI. The second semester builds on this foundation with Business Environments, Macroeconomics, Financial Management, Consumer Behavior Fundamentals, Business Storytelling, and Data Literacy & Personalization.
Second Year (Semesters 3 & 4): Advanced Advertising & Media
Starting in the third semester, students dive into specific industry domains, studying Organizational Behavior, Production Management, Academic Reading & Writing, Marketing Communication, Public Relations, and Media, Entertainment & the Data Business. The fourth semester sharpens technical execution and strategy through Project Management, Corporate Strategy, Design Thinking, Branding & Positioning, Creative Media Management (UI/UX), and Global Advertising.
Third Year (Semesters 5 & 6): Strategic Analytics & Hands-on Experience
The final year empowers students to apply their insights through extensive live industry projects. The curriculum shifts toward strategic analytics, performance insights, and modern digital leadership. Key subjects include Sustainability and CSR, Managing Digital Transformation, Digital and Social Media Marketing, Sales and Distribution Management, Services Marketing in the Digital Age, Creative Advertising, Leadership in Media Planning and Buying, and Advertising Analytics and Performance Measurement.
