Yes, the Advertising & Brand Management courses at Pearl Academy do include Digital Marketing modules as an important part of the curriculum.
Students are typically taught core areas such as social media marketing, search engine marketing (SEM), SEO fundamentals, content marketing, online advertising, and digital campaign planning. These modules are designed to help students understand how brands build visibility and engagement in the digital-first marketplace.
The programme also connects digital marketing with broader subjects like brand strategy, consumer behaviour, and integrated marketing communications, ensuring students learn how digital channels fit into overall brand building.
In addition, students often work on live digital campaigns and industry projects, giving them practical experience in executing real-world marketing strategies.
