The core subjects in an MBA focused on Advertising and Brand Management at Pearl Academy are designed to build a strong foundation in marketing, creativity, and strategic brand building.
Key subjects typically include Principles of Advertising, Brand Strategy and Management, Consumer Behaviour, Integrated Marketing Communications, Media Planning, Market Research, and Digital Marketing. These subjects help students understand how brands are created, positioned, and promoted across different platforms.
Students also study Creative Strategy, Campaign Planning, Copywriting Basics, Content Development, and Public Relations, which strengthen their storytelling and communication skills.
In addition, the curriculum includes business-oriented modules such as Marketing Management, Strategic Management, Business Communication, and Marketing Analytics, along with exposure to live projects, internships, and industry case studies.
