The MBA with a specialisation in Brand Management is structured across four semesters. Over the two-year programmeme, students' progress from core MBA subjects to specialised advertising and branding concepts.
In the first year, students develop a strong business foundation by studying core subjects such as Marketing Management, Financial Accounting, Microeconomics, and Project Management. In the second year, the focus shifts to an in-depth study of specialised topics, including Brand Strategy and Positioning, Advertising Analytics and Performance Measurement, and Sustainable Branding and Advertising, among others.
