The selection process for Advertising and Brand Management courses at Pearl Academy is designed to evaluate both academic readiness and creative potential.
For BBA programmes, candidates are shortlisted through either the Pearl Academy entrance exam (GPT), CUET score, or board merit, followed by a Personal Interview (PI). The interview assesses communication skills, creativity, awareness of branding/advertising trends, and overall motivation.
For the MBA in Advertising & Brand Management, applicants typically go through a profile screening and/or entrance test, followed by a Personal Interview round. This stage focuses on prior academic background, industry understanding, career goals, and problem-solving ability in marketing contexts.
Overall, the process is holistic, meaning selection is not based only on marks but also on creativity, strategic thinking, and passion for branding and communication.
