No, a CUET score is not mandatory to secure admission into Pearl Academy’s BBA programmes, including the BBA with a Specialization in Advertising & Brand Management. Instead, the institute primarily offers admission through its own Pearl Academy Entrance Test.
However, you can completely bypass the written entrance exam through two non-entrance routes: scoring 60% or above in your 12th board exams, or presenting a valid CUET score. In both cases, you qualify to skip the written test and proceed directly to the online admission interview. Ultimately, a CUET score acts as an optional advantage rather than a strict requirement.
