Fashion Business Management is the study of how fashion and lifestyle industries operate as businesses. It covers merchandising, retail operations, brand strategy, fashion buying, consumer behaviour, supply chain management, and trend forecasting.
Pearl Academy offers both a BBA in Fashion and Lifestyle Business Management (undergraduate, 3 years) and an MBA in Fashion and Lifestyle Business Management (postgraduate, 2 years). The programs build foundations in marketing, branding, supply chain management, finance, retail, and merchandising, with later semesters covering fashion buying, business strategy, and future emerging trends in industry like AI, blockchain and new technologies.
The programme culminates in a research project. Students benefit from a guaranteed internship programme and live industry projects with top brands. It prepares students to apply core business principles specifically to the fashion and lifestyle Industry.
