Dr. Aastha Behl serves as Assistant Professor. She is an accomplished academic and researcher with over nine years of teaching experience with Finance and Accounts specialisation. She holds a Ph.D. from Symbiosis International University, Pune, where her research focuses on the gig economy in India. Her academic journey includes a professional qualification of Company Secretary (ICSI) and UGC (NET). Dr. Behl has published extensively in Scopus-indexed and ABDC-listed journals, contributed to book chapters, and actively reviews for multiple international journals. She is proficient in analytical and research tools like SmartPLS, SPSS, AMOS and Biblioshiny. Beyond academia, she enjoys engaging with creative initiatives, hosting entrepreneurial talk series, participating in industry events, and exploring new learning opportunities. Her hobbies include reading, event curating, travelling, and connecting with innovators and thought leaders. capability, character, and conscience.