Dr. Ritu Jain, Professor at Pearl Academy and a doctorate in Management (Marketing), has over two decades of experience across retail, academia and research. Her industry experience with BigJo’s Department Store, The Home Store and E. Breuninger GmbH spans merchandising, buying, category management and consumer analytics. Her research focuses on sustainable consumption, consumer behaviour and fashion renting, with publications in ABDC- and Scopus-indexed journals, including the Journal of Business Research and Journal of Consumer Behaviour.