Duration

4 Years ( August 2008- May 2012)

Eligibility

10+2 pass in any discipline with minimum 50% marks

Location

Jaipur

The jewellery sector in India is worth over USD 16.7 billion per annum. The sector forms nearly 20% of the country’s exports. Domestically also, as a result of socio- economic changes, jewellery is quickly becoming a lifestyle product. As consumers become more aesthetically conscious and quality becomes standardized, design concerns emerge. Design is therefore the key element, which drives demand and sales. The scale of the industry and the paucity of trained designers offer ample scope for professionals in this field. The course opens up rewarding career options as well as the opportunity to earn an internationally recognized degree.

LEVEL 1: Knowledge, Skills and Concepts

Students are imparted with understanding and awareness of historical, social and cultural contexts; they also hone their knowledge of contemporary design issues, drawing upon a historical continuum. There is emphasis on  individual visual research, design presentation techniques, and practical and  theoretical aspects of gemology, jewellery construction and technical communication. There is grounding in materials and jewellery production.

LEVEL 2: Application and Practice

Student should be able to integrate principles of marketing with technical  expertise and design intelligence. They are introduced to the various commercial aspects of the industry. They learn to work independently, evaluate and analyse own development through various projects oriented to realistic design complexities. Exposure is given to various aspects of organizational structures, business and design practices, IPR, design protection and enterprise development concepts. In this level a student  can opt for any course other than from his / her own discipline and in fixed path they undergo a rigorous industry internship for a considerably long duration. Internship in industry gives the student adequate commercial exposure.

LEVEL 3: Consolidation

This level is completely delivered in project mode where emphasis is on independent learning. They are exposed to dynamic business environment and make professional decisions in given / chosen context. They are also required to take team-leading positions and mobilize all resources to achieve results with focus on applied knowledge of learnt principles in the business / industrial context. They should be able to demonstrate successfully their own philosophy & style. This level aims to produce a creative, well-informed and motivated professional with the ability to analyze, synthesize and conclude various complex issues related to design, planning and technical management. In this level a student can opt to take up a long industry project or undergo a long module on any specialized area within the discipline.

Bejewelled

This exhibition provides the climax to the student’s 4-year learning. Captains of industry in export and domestic arenas take deep interest in student outputs. The exhibition is eagerly awaited.

Careers

Graduates work as -

• Designer with a Production House
• Fashion jewellery
• Accessory designer
• Boutique or Gallery owner