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B.A. HONOURS FASHION RETAIL & MERCHANDISING [FRM]

Duration

4 Years ( August 2008- May 2012)

Eligibility

10+2 pass in any discipline with minimum 50% marks

Location

Delhi

Retail is one of the largest industries world wide. Currently in India, the retail industry has been recording stupendous growth over the past few years. India boasts of the largest network of retail outlets in the world. Although, a major proportion of this industry is unorganized still, trends are fast changing. More and more retailers prefer the organised system of work and thus professional management is becoming the need of the hour. Retailers look for professionals with conceptual understanding of retailing and practical skills to analyse, interpret and solve the contemporary problems and issues of business management. The course imparts knowledge of product and retail markets, retailing processes and systems, national and global perspectives of retailing, consumer behaviour, and information technology application.

LEVEL 1: Knowledge, Skills and Concepts

In this level the learning concentrates on the factors determining the changing retail and business environment, the complex linkages between different parts of the retail organization and the effects of  environmental changes on the retail organization. For a base, the specialist functions in retail become known and the various concepts and approaches governing their operations become established.

LEVEL 2: Application and Practice

The student begins to integrate the previous functional learning to understand how organizations devise and execute retail and operations strategy. A variety of applicative opportunities arise to bring out the significance of  the interplay between individual functions to lead to a holistic understanding of the retailing provision. Diverse management skills form the backbone of learning. Industry internship transforms the classroom experience into a realistic appreciation of the inner and outer behaviours and performance of retail organisations

LEVEL 3: Consolidation

This level provides the student with the opportunity to take application to a higher level of understanding and practical realisation. The final dissertation is the avenue for demonstrating problem-solving capability; often sponsored by retailers, the dissertation gets positioned in realistic as well as complex contexts and sharpens him in preparation of right professional capability to join industry.

CAREERS

  • Store managers
  • Department managers
  • Floor managers
  • Visual merchandisers
  • Operations managers
  • Marketing managers
  • Customer services managers
  • Retail merchandisers
  • Brand managers
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