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Two Years [Aug 2008 to May 2010, 4 Semesters]
Graduate in any discipline
Delhi
This course is exclusively designed and globally benchmarked to train students in advanced, comprehensive managerial skills and techniques for fashion marketing. The course emphasizes on intensive theoretical and applied training in core areas of fashion marketing, fashion and luxury brand management, global fashion industry and other components of fashion value chain.
Indian fashion Industry is moving up the fashion value chain and witnessing expansion of domestic and global fashion brands. Fashion industry is one of the most dynamic, challenging and fastest growing sector in India as well as globally. The large number of leading global fashion brands are already in India i.e. Louis Vuitton, Tommyhilfiger, Espirit, Gucci, Nautica, Christian Dior, Chanel, FCUK etc. and many others are planning to enter India. FDI in retail is going to further fuel the revolution. The changing market conditions have bolstered the demand of highly competent fashion marketing professionals who can take up key positions in fashion marketing, brand management and related areas.
The curriculum starts with basic concepts and knowledge in core technical subjects, business, and allied studies – related to marketing & business of fashion. The first semester offers basic modules of learning to provide a foundation. Accordingly, there are modules on fashion marketing, basic merchandising, components of basic garments; elements of fashion, fabric knowledge; pattern appreciation; key aspects of retail management; understanding consumer behavior. Verbal, written and business communication skills and computer skills of the students are honed throughout the semester and applied across modules.
As the course progresses, the focus is on intellectual stimulation and holistic development through case studies and projects. Fashion marketing acumen is developed through the modules like marketing research skills, retail merchandising, IT application in marketing and retailing, fashion advertising, sales/distribution management; principles of accounting/financial management.
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After the second semester the student undergoes an Internship for two months in the fashion industry, for which arrangements are made by the Academy. This exposure encourages the correlation of classroom learning with what happens in the industry. The students get realistic hands on experience in fashion marketing skills and techniques.
The third semester follows the internship with an analysis of best practices in the industry in the areas of global fashion marketing; fashion and luxury brand management, fashion forecasting and product development; advanced merchandising applications; supply chain management; strategy; management information systems (MIS), introduction to communication design and fashion value chain analysis. In the fourth, which is also the final semester, the student undertakes a mentored individual project which integrates and applies all learning from the course. This project is designed to reflect real life working situations. It gives them an opportunity to undertake an application that calls upon them to utilize knowledge and problem-solving skills. The best dissertations receive special awards and such awardees have an opportunity to present their works to the industry at a public forum.
After this qualification, students are ready for excellent placement in domestic and global fashion and luxury brands as astt. brand manager / fashion marketing executive / management trainee and move up in the ladder to become brand manager / marketing manager.
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