New Delhi , May 17, 2006: Pearl Academy of Fashion, among India’s leading design institutes, today held a Live Promotional Media Make-up presentation, organised by students of its Fashion & Media Make-up course. Arranged at the Academy’s make-up studio, the presentation by the graduating students emphasised the make-up techniques used to exaggerate expressions and to communicate the USP (unique selling point) of the product or service.

The presentation was the final Integrated Project of the students’ Diploma Programme in Fashion & Media Make-Up. The first of its kind in India, the FMM course caters to the professional and special make-up needs of the fashion, advertising, theatre, films and television industries.

Students worked on promotional themes such as Diamond Jewellery, Fashion Shoes, Luxury Watches, Child Labour Campaign among others and created a promotional look for the particular product or service. Extensive research preceded the creation of ‘the Look’!

“Our students have been researching on philosophy, moods and promotional looks of the selected theme for the past eight weeks; based on their research they created mock looks in their sketches and presented it live today at the final assessment. And they have done a really good job, as professional as any expected performance in the real world of industry,” said Ms. Avleen Khokhar, Make up faculty member at the Pearl Academy of Fashion.

“The curriculum provides the student with practical, real world skills in the necessary academic format needed to get the most out of it. The promotional media make-up presentation has been organised with the intention to maximize the learning process and to provide practical and basic skills to its students,” said Ms. Renuka Pillai, faculty member at the Pearl Academy of Fashion, who presided over the jury evaluating the presentations.

The presentation gave an opportunity to students to identify and demonstrate capability in working with specialist skills and techniques to fashion a particular hairstyle and make-up image, applying hair adornments, make-up and styling skills. The highly competitive industry necessitates make-up artists to research and create the look a client wants. This project enables them to accomplish such tasks efficiently and gives them an opportunity to collate knowledge and skills in a professional context.